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Latest Headlines

How can apps generate early buzz?

A small industry is sprouting up to help developers with promotion and marketing long before they submit anything to the application storefronts. Special report

Failure to prelaunch: Why apps need early buzz

While Apple tends to create a lot of buzz when it launches a new product, the same cannot be said for mobile developers. Even large companies like Zynga and Rovio Entertainment don't enjoy this kind of pre-launch buzz, leaving the average developer to wonder how he or she could ever generate advance interest in his or her apps.