If developers had any lingering doubts about the need for improved mobile app transparency, research from the Mobile Entertainment Forum proves how far the industry has to go in establishing trust around how their personal privacy is handled by apps. The MEF worked with AVG Technologies and On Device Group to conduct Global Privacy Survey 2013, which gathered responses from more than 9,500 people across 10 countries.
Let's be honest for a moment: When was the last time you, or anyone you know, took the time during the installation of a software program to read all the way through the user license agreement before clicking on the "I agree" button? And on a smartphone screen? If the answer was "recently," Joe Santilli would like to meet you.